OfferLab Affiliate Program Review: How Much Can You Earn?
What is OfferLab?
OfferLab is a new platform launched by Russell Brunson, the co-founder of ClickFunnels.
It’s designed to bring together:
- Offer Creators (people who have products like courses, books, or software).
- Affiliates (people who promote products for commissions).
Think of OfferLab like a collaboration marketplace:
- Product owners upload their offers.
- Affiliates pick and combine offers into funnels.
- Sales commissions are split automatically in real time.
👉 The big difference: OfferLab doesn’t replace your tools (ClickFunnels, Shopify, GHL, Patreon, etc.). Products are still delivered through those platforms — OfferLab just handles the affiliate and payment side.
How the OfferLab Affiliate Funnel Works
When you promote OfferLab as an affiliate, here’s the customer journey:
- Registration Page – People sign up for free with your affiliate link.
- VIP Offer ($47) – They’re offered a VIP package. You earn 100% commission.
- Pre-Launch Videos – A series of videos builds excitement before the main event.
- Super Affiliate Upgrade ($497) – The big upsell. You earn 100% commission.
- Free OfferLab Account – Everyone who signs up gets a free account hard-coded to you for life.
Example
If Sarah signs up under you and later becomes an affiliate selling $1,000,000 in products, you’ll earn royalties forever.
Commission Structure Explained
OfferLab is affiliate-first — it pays more generously than traditional affiliate networks.
Direct Commissions (Instant Money)
- $47 VIP Offer → You earn 100% commission.
- $497 Super Affiliate Upgrade → You earn 100% commission.
Lifetime Royalties (Passive Income)
This is where things get exciting. You also earn ongoing royalties whenever your referrals sell or promote inside OfferLab. It’s like planting money trees 🌳 — each person you refer keeps producing sales, and you keep getting paid.
- If you bring in an offer creator → You get up to 2% of every sale from their offers, forever.
- If you bring in an affiliate → You get up to 2% of every sale they make from promoting any offer in OfferLab, forever.
Commission Structure for Lifetime Royalties
- Starter (below $999 in sales): 0%
- Verified User (after $1,000 in sales): 0.5% royalties on referred creators & affiliates.
- Super Tier (after $100,000 in sales): 2% on creators + 2% on affiliates.
👉 Shortcut Option: Buy the $500 upgrade → you skip tiers and start at the Super Affiliate level immediately & earn upto 2% on creators + 2% on affiliates.
Two-Tier System

OfferLab also rewards you for building a network of affiliates:
- Tier 1: 1.5% commission from direct people you refer.
- Tier 2: 0.5% commission from people your referrals bring in.
Example
- You refer an offer creator whose product sells $100,000/year → You earn $2,000/year in royalties.
- You refer an affiliate who makes $1M/year in sales → You earn $20,000/year in royalties.
- If that affiliate also recruits more affiliates, you earn an extra 0.5% from their sales too.
👉 This means you could be earning from your referrals’ referrals — creating a ripple effect of passive income.wn commissions — you build a team (downline) of affiliates.
Training and Super Affiliate Status
The $497 upgrade isn’t just for higher commissions. It also unlocks:
- Certification training to become a professional OfferLab consultant.
- Skills in creating offers, funnels, and traffic campaigns.
- Immediate Super Affiliate status (no waiting to reach $100K in sales).
👉 Think of it like skipping entry-level jobs and jumping straight into a high-paying role.
Prizes and Incentives
To make things even more exciting, OfferLab rewards affiliates with prizes:
- Top 10 Affiliates → Private mastermind with Russell Brunson at his Boise penthouse.
- Other Prizes → Headphones, Ray-Ban smart glasses, Meta Quest goggles, and more.
- Raffles → Even small affiliates can win; e.g., get 5 signups = chance to win cool gear.
Why OfferLab is Different from Other Affiliate Programs
Most launches are short-term and mainly benefit the product creator. OfferLab flips the script:
- Affiliates keep 100% upfront commissions.
- You earn lifetime royalties on everything your referrals sell.
- You can build a downline of affiliates and creators.
- It works with any platform (Shopify, ClickFunnels, Patreon, etc.).
Russell himself says: “This isn’t my platform — it’s our platform.”
How to Get Started with OfferLab
- Create your free account (costs nothing).
- Get your affiliate link.
- Promote early → lock people in under your referral before others.
- Upgrade ($497 option) if you want Super Affiliate status right away.
Final Thoughts on OfferLab
OfferLab is more than just another affiliate program. It’s a long-term wealth system where you:
- Earn 100% upfront commissions.
- Collect passive royalties forever.
- Build a two-tier team of affiliates and creators.
Example Wrap-Up
Imagine you refer 100 people:
- 20 buy the $497 upgrade → you earn $10,000 instantly.
- 10 create offers making $100K each → you earn $20,000 in royalties.
- 5 become super affiliates selling $1M each → you earn $100,000 more.
👉 All from one campaign. That’s the true power of OfferLab.
✅ In short: The OfferLab Affiliate Program is built for affiliates first. It’s generous, long-term, and potentially life-changing if you promote it seriously.
Frequently Asked Questions (FAQs)
Q1. Does OfferLab cost money to join?
No. It’s free to create an account. You only pay if you want the optional $497 Super Affiliate upgrade.
Q2. Do I really get 100% of the $47 and $497 sales?
Yes. The full amount goes directly to you.
Q3. How long are referrals tracked to me?
Forever. They’re “hard-coded” to you for life.
Q4. Do I need my own product to make money?
No. You can earn as an affiliate by promoting other people’s offers.
Q5. Can I earn passive income?
Yes. You earn royalties on all sales your referrals make — even if you don’t promote daily.